July/August 2008 TW Standard E-Tech Report
Items of note before we get down to business...
- TWGT Marketing Collateral is Now Available for Download on the Web.
For your marketing needs, TWGT is now providing high resolution files for download directly from our website. Go to the following page to download product images, TWGT logos, poster art, brochures, etc. via our website: http://www.wishongolf.com/marketing_kit_2008.php Or from the www.wishongolf.com home page, click on "Information", then choose "Marketing Collateral". This download page is replacing the former marketing CDs, so that we can more easily provide you with all the latest information and products for your marketing projects to promote your business and TWGT.
- Don't Miss out on any ETECH Reports or Catalogs!
Always keep your E-mail and mailing address current.
To make changes, email cs@wishongolf.com, telephone us, or login to your account and go to Account Information to edit. All E-tech reports are sent via email!
- Logging in to the TWForum vs the TWGT Store
Admittedly this is a bit confusing, but essentially the Forum runs on a different database than the Wishon Golf Shopping site, and requires a separate registration. We have to keep them separate for many reasons, but there's nothing stopping you from using the same login and password -- though we recommend not doing this. In fact, it's recommended to use a login and password for less sensitive web activities (like web forums) that is distinctly different from a more secure login/password for other web-based conveniences like shopping and banking. For example, an easy (non-critical) password might be "mypassword", but a more complex and secure version would be "MyP4$$w0rd".
In the July/August issue of the TW Standard eTECHreport:
NOTE: the complete July/August TW Standard eTECHreport pdf version is available by clicking here - 3MB (requires Adobe Acrobat 5 or newer )
TWGT Clubmaker's Forum Information and Update
Having heard horror stories from companies who have undergone a major computer hardware or software change, every one at TWGT was thrilled when the major upgrade to our servers was completed with virtually no more than a hiccup. [continues below]
Current Energy Conditions Affect Shipping Increases
Thanks to what has happened to the price of oil this year, there are very few costs related to consumer items that are immune from the effect. One of these is the cost of keeping the package delivery planes and trucks moving all around the world. [continues below]
TWGT Continuing Work to Promote Custom Clubmakers
As part of TWGT’s ongoing commitment to promote consumer awareness of clubfitting, for the past three years, Tom Wishon has contributed an ongoing column in PGA Tour Partners magazine. [continues below]
TWGT Clubfitter/UK Golf Professional Nevil Bland is All Over the Open Championship
British PGA professional Nevil Bland has been a busy guy. Head golf professional at the venerable and historic Brocton Hall Golf Club in England, Bland is also an experienced custom clubmaker who promotes TWGT custom fit designs in his work. But that’s only part of Nevil’s responsibilities that have kept him very busy this summer. [continues below]
The Most Important Principles of Clubfitting
As Clubmakers become more advanced in their knowledge of clubfitting, it is typical to become caught up in some of the “minutiae” and forget that there are a finite number of key fitting parameters which combine to account for the vast majority of game improvement available to most golfers through proper fitting. [continues below]
PCS Closes Its Doors
This announcement from the PCS Board on July 1 brings an unfortunate end to the 20 year history of the PCS as the independent voice of professional custom clubmaking in the golf equipment industry. [continues below]
The Demise of the PCS – What's Next for Clubmakers?
Because of a series of unfortunate events, Elmore Just’s vision of an independent and passionate voice for custom clubmakers and their craft is gone. [continues below]
The AGCP Extends a Welcome to All TWGT Clubmakers
The AGCP is a peer group business organization dedicated to a one for all, all for one approach to making all members as good in the total skills of our craft as are our best members. Our purpose is clear cut - to share its members' collective knowledge to help all members be as good at the technical AND the business of custom clubmaking as possible. [continues below]
TWGT Clubmaker's Forum Information and Update
Having heard horror stories from companies who have undergone a major computer hardware or software change, every one at TWGT was thrilled when the major upgrade to our servers was completed with virtually no more than a hiccup.
The one “little burp” we had was an overaggressive Firewall that decided it was not going to let certain people be able to post on the TWGT Clubmaker Forum. Not playing any favorites, this little glitch even shut the doors of the Forum on Tom! Now that’s a “gutsy” glitch, when it decides to snub its nose at one of the bosses!
Not to worry though. Thanks to the superior intellect of our stellar I.T. maven Randy Smith, the Forum glitch was eliminated and all barriers to posting were erased. At least we’re pretty sure they are. If you were one of the people like Tom who found problems in posting and you dropped away from the TWGT Clubmaker Forum, we welcome you back to participate in the best golf equipment information exchange on the planet!
If you have any problems posting on our Forum, please copy any post that was rejected and send that to us at contact@wishongolf.com so we can check, fix and get things cleared up to re-establish your Forum access.
By the way, if you’ve haven’t spent much time on the TWGT Clubmaker Forum and you have an interest in learning a little to a lot more about any aspect of clubmaking or fitting, we welcome you to take a few minutes to check it out. Some of the brightest and most experienced clubmaking minds are regulars on the Forum. The depth and quality of the information shared on TWGT Clubmaker Forum is unequaled in the entire golf equipment industry. And it’s all free.
Check it out at http://www.wishongolf.com/forum.php
Current Energy Conditions Affect Shipping Increases
Thanks to what has happened to the price of oil this year, there are very few costs related to consumer items that are immune from the effect. One of these is the cost of keeping the package delivery planes and trucks moving all around the world. And yes, as is the case with all the shipping companies who deliver your products, we are already seeing an increase in shipping rates from the companies we use to delivery your TWGT products by means of and increase in their fuel surcharge.
As many of you are probably already aware, as gas prices fluctuate, so goes each courier’s fuel surcharge rate. So we’ll keep our fingers crossed in the hopes that gas prices will eventually begin to drop. In the meantime, we are doing everything we can to keep your shipping costs as reasonable as we possibly can.
What is it they say about things that are constant in life? Death and Taxes. One more to add to that are cost increases from every shipping company in the USA thanks to the continual increase in energy costs.

TWGT Continuing Work to Promote Custom Clubmakers
As part of TWGT’s ongoing commitment to promote consumer awareness of clubfitting, for the past three years, Tom Wishon has contributed an ongoing column in PGA Tour Partners magazine. In the column titled "Gear Guru," Tom writes in an easy to understand manner to educate readers of the magazine about the importance of all aspects of custom clubfitting.
In the July/August issue, Tom’s column addresses the specific topic of "Why You Need a Custom Clubmaker." The article identifies the benefits of working with a good clubmaker and directs the readers to clubmaker locator web sites through which golfers can find a clubmaker in their area.
PGA Tour Partners Magazine is the official publication of the PGA Tour Partners Club, a subscription only service marketed by the PGA Tour to promote a stronger following of the PGA Tour and its playing professionals. With a membership of more than 500,000 golfers in the Partners Club, the PGA Tour Partners Magazine stands as the 4th largest golf publication in the US.
TWGT is very pleased that PGA Tour Partners not only chose Tom Wishon to educate their readers, but that we have the opportunity to bring the truth of the value of custom fitting to over 500,000 golfers. The next time you think about which clubmaking supply company to do business with, keep in mind that TWGT is the only company actively working to promote golfer awareness of custom clubmaking.
TWGT Clubfitter/UK Golf Professional Nevil Bland is
All Over the Open Championship
British PGA professional Nevil Bland has been a busy guy. Head golf professional at the venerable and historic Brocton Hall Golf Club in England, Bland is also an experienced custom clubmaker who promotes TWGT custom fit designs in his work. But that’s only part of Nevil’s responsibilities that have kept him very busy this summer.
In regional qualifying for the 2008 Open Championship at Royal Birkdale, Bland carded a solid 68, playing with a near all TWGT line up in his bag. Nevil's 3 under par round won the qualifier, a full three shots clear of his closest competitor within the field of 112 players in the Open Championship regional qualifying round played at Lindrick Golf Club in Yorkshire, England.
Unfortunately Nevil did not survive the 36-hole final qualifier at Southport & Ainsdale GC to make it into the actual Open Championship field, but his involvement in this year’s Open was not finished. Nevil was tapped by the PGA of Great Britain and Ireland to write a daily blog of his observations of the 137th playing of the oldest major championship in golf for the British association’s web site, www.pga.info <http://www.pga.info/>.
A quick scan of Bland’s photo image on the UK PGA’s home page as well as on his Open Championship Blog page, (http://pga.info/PGAFeatures/40873723.htm) shows Nevil looking good wearing a TWGT cap! All of us at TWGT offer a big thanks to Nevil Bland for his promotion of TWGT, his solid play with his TWGT bag, and his use of TWGT designs in his custom clubfitting work!

The Most Important Principles of Clubfitting
As Clubmakers become more advanced in their knowledge of clubfitting, it is typical to become caught up in some of the “minutiae” and forget that there are a finite number of key fitting parameters which combine to account for the vast majority of game improvement available to most golfers through proper fitting. As a result, it is very important to step back once in a while and re-focus on these key fitting parameters to ensure the greatest amount of shotmaking improvement for the greatest number of golfers you fit.
Take the time to focus on these key fitting points that follow which will have the most effect on game improvement from the standpoint of both the fitting parameter itself, and the type of golfer being fit.
LENGTH
Driver
- If you realize the average driver length on the PGA Tour has been 44.5” for the past two seasons, common sense dictates that you should rarely fit a golfer with a driver length of 45” or longer. If the best swings on the planet choose driver lengths which on average are shorter than what the big club companies make as their standard driver length, you should too for the golfers you fit.
- The more the golfer swings with an upright plane and outside/in swing path, the shorter the length of the driver should be. In addition, the less physical strength and athletic ability of the golfer, the shorter the driver needs to be to ensure the best combination of distance with accuracy and consistency.
- Make it a point to fit FAR more male golfers with driver lengths of 44” and less; 43” and less for women. Be as stingy about allowing the golfer to go longer than 44” with the driver as you are with your money.
Fairway Woods
- Regardless of the loft the golfer’s “second longest hitting wood” may have, build that club at least one inch shorter than the conservative length you chose for his/her driver.
- Build each successive fairway wood in the golfer’s set make-up one inch shorter. Any less can cause adjacent fairway wood distances to be too little.
Hybrids and Irons
- If the role of the hybrids is to truly replace the hard to hit low lofted irons, build these hybrids the same length as the conventional iron length they are replacing. This way you ensure both an easier to hit hybrid and proper distance increments between the hybrids and conventional irons.
- Only build longer than what the golfer’s wrist-to-floor length measurement indicates if the golfer really says they are uncomfortably short for their set up, posture and swing. Length increases in the irons really do not translate into meaningful distance increases.
- It is totally OK to deviate from the normal half-inch length change from number to number in the set. Going with 0.4” or 3/8” or Dan Connelly’s True Length Technology™ system can offer the golfer more comfort and better accuracy
and consistency.
Wedges
- Wedge length is all about the golfer’s comfort and keeping their muscles relaxed for the way they grip and stand for their wedge shots. The more the golfer grips down on the wedges and/or crouches to set up for the shot, the shorter you can make the wedges from the 9-iron, and the more you could change the increment of length between wedges. In the end, there is no performance advantage to making the wedges all the same length or incrementally different – there is ONLY the golfer’s comfort in setting up to hit each wedge for their particular style of shotmaking technique.
Putter
- Just like the wedges, putter length is all about offering the most comfort and muscle relaxation for the golfer’s stance, posture and arm length over the ball.
LOFT
Driver
- No question here. Loft has to be matched to the golfer’s swing speed WITH the golfer’s angle of attack factored into the final decision. Without the A of A included, you might fit too much loft to the golfer with an upward A of A, and too little loft for the player with the downward A of A.
- The most up to date thinking on driver loft fitting says to find the loft that generates the greatest carry distance for the golfer’s swing speed + angle of attack, and then subtract 1 degree from that for fairways that are moist/lush, and subtract 2 degrees when the golfer’s fairways are dry and very closely mown.
- The best way to know what loft for what swing speed and angle of attack is to use TWGT’s Trajectory and Ball Flight Modeling software. Without it, you’re guessing.
Fairway Woods
- Never think automatically to fit the golfer with a 3, 5 and 7-wood. Think in terms of what is the lowest loft the golfer can comfortably and consistently get well up in the air to fly from a fairway lie. That becomes the golfer’s “second longest hitting wood” after the driver and very often will not be a 3-wood.
- Once the loft of the golfer’s second longest hitting wood is found, go 4 degrees in loft between each fairway wood for golfers with swing speeds >90mph, 5 degrees for golfers with swing speeds between 75-90mph, and 6 degrees for golfer swing speeds lower than 75mph.
Hybrids and Irons
- Don’t duplicate any shot distances with a fairway wood and a hybrid that hit the ball the same distance. Make sure the first hybrid after the last fairway wood does offer the golfer a decent separation in distance.
- For golfers with a 5-iron swing speed that is less than 70-80mph, do not set up the hybrid and iron lofts with any less than a 4 degree change per club. For a 5-iron swing speed of 60-70mph, make that 5 degrees and for a 5-iron swing speed under 60mph, think 6 degree loft separations.
- Super high quality clubfitting and clubmaking says check and adjust all iron lofts for all golfers because every supplier has to live with a +/- 1 degree tolerance in their iron production.
Wedges
- Selecting the proper wedge lofts for the golfer will be determined by how high they hit shots and what the golf course conditions and layout are. For instance, if a course has tiered greens or elevated greens, or a combination of both, it would make sense to put a higher lofted wedge into the set make up. If the bunkers are flat without much of a lip or face, then a traditional 56º sand wedge will work, but if the bunkers are steep faced, then a higher lofted wedge will work better for the golfer. If a golfer plays many different courses, then this is a situation where wedges can be selected for specific purposes. For more information on this refer to the Common Sense Clubfitting Book.
Putter
- If you don't have a device that reveals the loft of the putter at impact, you can use some rough guidelines to select the proper loft for the golfer. If the golfer's hands are ahead at impact (shaft leaning forward), then choose a loft higher than 4º. If their hands are behind at impact (shaft leaning backwards), select a loft of 2º or less. Also, take into account the speed and height of the grass of the greens they play. The longer the grass, the more loft will be required to get the ball rolling properly than on greens that are quick and closely cut.
- Remember this is only a ball park way to advise the golfer about putter loft and does not account for the putter’s angle of attack through the ball. But a ball park is better than nothing.
LIE ANGLE
Driver
- Don’t worry about it unless you have a very short golfer who hits every tee shot to the hook/pull side of the fairway. You can’t bend a titanium driver lie without ruining the hosel area, and rarely does lie fitting cause any problems in driver shotmaking as long as the other driver specs of loft, length, shaft, swingweight/total weight/MOI and grip size are spot on. Millions of driver fittings that work well using no lie adjustment stand as proof.
Fairway Woods
- While the statistics of millions of successful fairway wood fittings indicates that lie is not that important, the sheer fact fairway woods are hit off the deck says to at least look at lie for golfers of shorter height so they are not making contact with the heel/sole when they hit shots.
Hybrids, Irons and Wedges
- As loft increases in the set, the need for accurate lie fitting does too, conducted in a dynamic lie session that notes the point of sole impact or by putting a straight, vertical ink line on the back of the ball and adjusting the lie until the ink line is perfectly vertical on the face after impact.
Putter
- With only a 4.25” diameter hole as the target, there is no club in the bag more important to fit for lie.
FACE ANGLE
Driver and Fairway Woods
- When the golfer can’t or won’t make the swing changes to reduce or eliminate the curving flight of mis-direction, a custom face angle in the woods will. For slicers, adding offset to the face angle correction increases the amount of slice correction possible.
- Face angle can be used to correct the curving ball flight of the golfer when there is a tendency to regularly slice or hook the ball. The amount of face angle correction is dependent on how much curve the golfer creates and their swing speed. The higher the swing speed, the more face angle correction will be necessary for a given error on swingpath and face angle. For golfers that really slice the ball, a correction of 2º or more of face angle will be necessary and there are some situations where no amount of face angle correction will eliminate the shot tendency.
SHAFT WEIGHT
- Physically stronger than most, strong transition move in the downswing, fast/quick tempo all together points to heavier weight shafts. Two out of these three do too.
- Physically weaker than most, very smooth/rhythmic swing with little sense of acceleration all point to lighter weight shafts. Having only one of these does too.
- Think of shaft weight fitting as more important for reducing off-center hits than increasing swing speed.
- Light graphite in the woods with steel in the irons is okay because the longer length of the woods brings the MOI of the two closer together to eliminate a shock in total weight difference.
SHAFT FLEX and BEND PROFILE
- Better to err on the side of being a little too flexible for 90% of all golfers than too stiff.
- The remaining 10% are those golfers with a strong transition move, or for whom the fit is more important for FEEL so don’t feel bad when these golfers require a lot more shaft fitting work to be happy. The better the ball striking ability, the more the fit is about the bending feel of the shaft.
- Regardless of the name/brand on the shafts you use the most, if you’re not following the shaft fitting procedures on pages 51-52 of the 2008 TWGT catalog, you are shaft fitting by trial and error.
- For 90% of the golfers who want a change in the height and trajectory of the shot, use loft of the clubhead, not the flex of the shaft. The shaft won’t change shot height that much in the first place, and will do so only for golfers with a later release of their wrist-cock angle on the downswing
- Shaft Bend Profile fitting made simple: Late release = tip firm profile; Midway release = tip medium profile; Early release = tip flexible profile; Strong transition force = butt firm profile; Average transition force = butt medium profile; Smooth transition force = butt flexible profile. While there can be variations of such for the few who are very good ball strikers with very good swing fundamentals, for everyone else, this is all you need to know to achieve success.
SWINGWEIGHT and MOI MATCHING
- The more force the golfer puts into their swing, the higher the swingweight or MOI should be, and vice versa. Physically strong and more swing force, the higher the total weight should be along with the swingweight, and vice versa – which is primarily determined by shaft weight.
- MOI Matching makes sense for ALL golfers, regardless of their ability. Building clubs in a set that all require the same exact effort from the golfer to swing while being different lengths requires no golfer ability qualifications.
GRIP
- The golfer’s comfort with what they hold on to, both in texture and size, is the only requirement in grip fitting. Only. That means forget about this nonsense of large grip = slice and small grip = hook. Comfort in the grip = relaxed muscles in the hands and arms = more consistency in the swing.
PCS Closes Its Doors
July 1, 2008
Whereas, the PROFESSIONAL CLUBMAKERS SOCIETY has unsecured debts in excess of $200,000, and,
Whereas, the Board of directors has been unable to generate sufficient commitment from the current membership to finance continued operations and reduce current debt, therefore
Be it Resolved, that on this date the Board of Directors voted unanimously to terminate all society operations effective immediately, and seek to dissolve the PROFESSIONAL CLUBMAKERS SOCIETY at the earliest practicable time through a process of bankruptcy or other process as may be legally proper and expedient.
This announcement from the PCS Board on July 1 brings an unfortunate end to the 20 year history of the PCS as the independent voice of professional custom clubmaking in the golf equipment industry.
While the PCS Board mounted a last ditch effort to accumulate enough financial support from the membership to keep the organization solvent, the campaign was not able to reach its goal to meet the first stage obligations of its creditors.
The PCS was founded in 1988 by the late Elmore Just, president of Louisville Golf Company. Expressing a vision for the future of independent custom clubmaking, Elmore and 20 clubmakers convened in Louisville in the summer of 1988 to form the organization. During its history, the PCS established a number of milestones for custom clubmaking, including the first clubmaker accreditation programs, an annual clubmaker convention/trade show, a clubmaker referral program for consumers, and the beginning of work on establishing industry standards for clubmaking.
The Demise of the PCS – What's Next for Clubmakers?

Because of a series of unfortunate events, Elmore Just’s vision of an independent and passionate voice for custom clubmakers and their craft is gone.
Within days of the announcement that the PCS would have to close their doors, I could not help but notice a flurry of online discussions among clubmakers about what’s next, and a number of solicitations from existing organizations encouraging PCS members to join their groups. Having had a lot of experience in this area within the course of my career, I do have strong opinions about this subject. I really hope that you will take a few minutes to read and then really THINK about what I have to say.
The value of a good clubmaking organization lies in two main areas: increasing consumer awareness of our craft and fostering an exchange of information among its members to continually elevate their skills, knowledge and clubmaking business acumen.
If the organization is properly focused and administrated toward achieving the goals that are of value to clubmakers and to the clubmaking/clubfitting industry as a whole, there is a lot of good that can result for everyone connected with this great craft.
Not only must a clubmaking organization be properly focused and run, it has to be adequately funded. To achieve that, it has to have the support of a LOT of clubmakers and hopefully, support from a good number of the companies who are in the business of supplying clubmakers with products and services as well.
If the clubmakers interested in joining an organization are all split up among two, three, or more organizations, it becomes pretty much impossible for any one organization to achieve their goals. Lack of goal achievement then breeds discontent among the members and corporate sponsors, and nothing good for clubmakers or our industry will result.
So here’s the deal, put forth as clearly and as frankly as I can say it.
If custom clubmaking and professional clubfitting is to thrive, we need to have more consumer awareness and respect for what we all do. Sure, it would be nice if all the clubmaking supply companies could embark on paid marketing programs to do this, but that is NOT going to happen. The clubmaking supply companies don’t even come close to making enough profit from their sales to clubmakers to be able to mount an effective, paid marketing campaign.
Right now, the only thing working to raise consumer awareness of clubmaking and clubmakers are the books TWGT has done over the past three years – the two Search books, the 12 Myths booklet and the recent Right Sticks book. They do work, they have changed golfer’s minds about the value of custom fitting, but their reach has been more limited than what we certainly would like.
Custom clubmaking needs a well supported organization doing all sorts of low cost/ cost effective, “guerilla marketing” activities to bolster what the Search books have started, things like constantly lobbying the equipment writers of every golf publication from national to regional as well as the golf writers for newspapers. Everyone who writes about golf and golf equipment for every golf media outlet must be made aware of our craft and what it can do for golfers.
Awareness campaigns do not have to cost big money these days. They require tons of ideas and a lot of hours to accomplish. To be effective and ongoing, they require the clubmaking organization to have more than a few hundred members who offer their support not only in the form of dues revenue, but in volunteer hours too. Raising golfer awareness of the benefits of custom fitting and building through the most cost effective, guerilla marketing techniques is what I see as the number one goal for any clubmaking group or association today.
I strongly feel that it is impossible for any organization to step up and get the most accomplished if the clubmakers choose to split up between multiple organizations. The fewer the number of members in each organization, the higher the dues must be to cover organization expenses and program costs. Only through unifying the support of the clubmakers for the common benefit will any kind of real impact be made on elevating the awareness and image of quality custom clubmaking and clubfitting.
There is no doubt this kind of clubmaker organization has to be INDEPENDENT of ownership or direct association with a company that sells products to clubmakers. If a clubmaker organization is company owned or sponsored, it simply will not have the same open and independent credibility within the golf media nor among the golfing public.
Company owned organizations exist to promote the company and its products to clubmakers, not to promote the image and awareness of custom clubmaking and clubfitting to consumers. If you have plenty of money and can afford to join several organizations, then fine, join one of the company organizations if you wish to avail yourself of the company’s discounts, accreditation programs, or seminar conferences.
But if you can only afford to join one clubmaker organization, please pick an independent organization that is committed to doing everything it can to perpetuate our craft and raise consumer awareness of clubmaking and fitting. Right now, such an independent organization is the Association of Golf Clubfitting Professionals (AGCP). The AGCP exists, it is independent, it has programs and services that are valuable for clubmakers and it has among its members many of the most experienced, knowledgeable and commercially successful clubmakers on the planet. The AGCP is committed to raising the image and awareness of our craft as well as teaching clubmakers the most effective business principles of promoting and increasing the sales of a clubfitting operation.
Last point – I know that many of you are not full time or serious part time clubmakers with an interest in increasing the number of clubs you fit, build and sell. For clubmakers who participate in the craft for enjoyment and learning more about how different clubs perform, you might think all this talk about clubmaker organizations has nothing to do with you.
On the contrary, the future of custom clubmaking needs the support of ALL clubmakers.
I ask ALL clubmakers to seriously think about making a commitment to support this great craft and your fellow clubmakers by joining an independent organization like the AGCP. You may not care about services like accreditation programs, seminars, conferences or techniques for increasing your clubmaking business. That’s fine. But no matter how many clubs you may build, you are a clubmaker. And that means you are a part of a community that needs your help.
That’s why I am asking ALL clubmakers, regardless of your level of involvement in clubmaking, to feel a sense of pride, a sense of community and a sense of responsibility to join together to help this great craft of custom clubmaking become more known and more respected by golfers. Please join and support an independent clubmaking organization, the AGCP.
Thanks for your time and commitment to this great craft,
Tom Wishon
The AGCP Extends a Welcome to All TWGT Clubmakers
The AGCP is a peer group business organization dedicated to a one for all, all for one approach to making all members as good in the total skills of our craft as are our best members. Our purpose is clear cut - to share its members' collective knowledge to help all members be as good at the technical AND the business of custom clubmaking as possible. We do this through and ongoing exchange of ideas on our members only Email list and through our AGCP Annual Roundtable Educational Conference in Columbus, Georgia. Our presenters are some of the World's Greatest fitters, builders and businessmen in the industry. Clubmaker/Business people like Jerry Hoefling, Keith Chatham, Dana Upshaw, Bill Kelly, Tom Spargo, Bob Ubelhor, and many others with such vast experience have made presentations at our Roundtables. They share with all clubmakers the ideas, the techniques and the know how that make them the best in our craft.
It doesn't matter to us if you call yourself a hobbyist, a part timer, a home based business, a retail business, or a store front business. If you are passionate about fitting, building and making profit from your clubmaking efforts, the AGCP will allow you to become better at what you do. We are a businessmen's organization with a purpose and a shared commitment to a professional approach to custom clubmaking. If you want to learn and become a good clubmaker businessman, you should join AGCP. We not only discuss all the technical sides of the craft, we discuss business principles such as operating ratios, profit margins, selling techniques, marketing techniques and advertising techniques. We are about the business of clubfitting and clubmaking whether your commitment is full time or part time.
There are no dumb questions in our discussions as long as they relate to our purpose and you need the answer to the question to help you. We all started knowing very little to nothing and we all got to where we are by asking questions and seeking answers. In the AGCP we are fortunate to have some of the very best in the world to give us answers to our questions.
If you want to learn and you want to share what you know and teach others and the above seems like a place you want to be: click on this link and join the AGCP.
We are proud to have you.
Selling the Fit • 2008 AGCP Roundtable Event
November 5, 6, 7, 8 in Columbus GA
Register Now for Roundtable and Save $100! http://agcpgolf.com/Store/html/roundtable.html
Prices in the Cart will go up $100 after August 15th. The Deadline has been extended until
August 15th for all TWGT Customers
3 Certification Classes
True Length Technology Certification, OptimalFlight Software Certification and
Wedge Fitting Certification
Register for Certification Classes: http://agcpgolf.com/Store/html/certification_classes.html
3 Days of Presentations by some of the World's Best
Hurry up and register for the 3rd annual AGCP Roundtable. Why Hurry?
- We have only 125 available seats with tables so you can take notes.
- Hotel space is going to be scarce in November because of a number of large conventions in Columbus and the Hosts are buying up rooms lickety split.
You don ’t want to miss this one, it is going to be the best one yet. - Focus on Fitting promises to be the best opportunity you will have in 2008 to learn how and why you can make your shop a much better shop and a more profitably shop in 2009.
- Come and see the best in the World and let them tell you why they are the best and show
you how to do it too.
For complete details, hotel info, coms and photos:
http://www.agcpgolf.com/html/agcp_roundtable_education_expo.html
For all advertisements and promotions of TWGT designs and products (TV, radio, print, internet) a "Call/Contact for Pricing" policy is in effect.
TWGT designs and products are not to be sold or advertised on auction sites (eg. Ebay, Yahoo).All and any use of Tom Wishon Golf Technology logos, trademarks and/or images shall be used in a manner consistent as outlined in the style guide Marketing CD.
If you have any questions please contact us at 800-470-0072 or 970-375-0411.
Comments from the Department of Marketing/Web...
If you haven't noticed, we've added a few things to our www.wishongolf.com and www.twgolftech.com web sites. Tom's been doing a few interviews in his effort to promote custom clubmaking and The Search for the Perfect Golf Club. A 25-minute mp3 audio file of Tom's interview with the SF Bay Area's Golf Talk Radio Show is now available for download. Just take a look at the wishongolf.com home page in the upper right hand corner to find this and a link to a written exchange with BigDogEat.com's Donny Coyle.
There's also a new section on the publicity that TWGT has garnered for its design work. While we receive most of the popular rags (Golf Digest, GolfWorld, Golf Tips, Golf For Women), we don't get them all. If you know of any TWGT sightings that we missed, please drop us an email. If at all possible, a scan of the page(s) of concern would be greatly appreciated.
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All advertised specials are only offered for a limited time; prices are subject to change without notice and do not include shipping or taxes (where applicable). Offers are subject to availability, and cannot be combined with any other offer.
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