April/May 2008 TW Standard E-Tech Report
Items of note before we get down to business...
- TWGT Marketing Collateral is Now Available for Download on the Web.
For your marketing needs, TWGT is now providing high resolution files for download directly from our website. Go to the following page to download product images, TWGT logos, poster art, brochures, etc. via our website: http://www.wishongolf.com/marketing_kit_2008.php Or from the www.wishongolf.com home page, click on "Information", then choose "Marketing Collateral". This download page is replacing the former marketing CDs, so that we can more easily provide you with all the latest information and products for your marketing projects to promote your business and TWGT.
- Don't Miss out on any ETECH Reports or Catalogs!
Always keep your E-mail and mailing address current.
To make changes, email cs@wishongolf.com, telephone us, or login to your account and go to Account Information to edit. All E-tech reports are sent via email!
- Logging in to the TWForum vs the TWGT Store
Admittedly this is a bit confusing, but essentially the Forum runs on a different database than the Wishon Golf Shopping site, and requires a separate registration. We have to keep them separate for many reasons, but there's nothing stopping you from using the same login and password -- though we recommend not doing this. In fact, it's recommended to use a login and password for less sensitive web activities (like web forums) that is distinctly different from a more secure login/password for other web-based conveniences like shopping and banking. For example, an easy (non-critical) password might be "mypassword", but a more complex and secure version would be "MyP4$$w0rd".
In the April/May issue of the TW Standard eTECHreport:
NOTE: the complete April/May TW Standard eTECHreport pdf version is available by clicking here - 3MB (requires Adobe Acrobat 5 or newer )
The Right Sticks Now Available
Now in stock and ready for shipment, Tom Wishon’s latest book, The Right Sticks: Equipment Myths That Could Wreck Your Golf Game, is the latest in TWGT’s ongoing effort to educate golfers about the benefits of professional clubfitting over buying standard made golf clubs off the rack. [continues below]
The Alternative to Launch Monitor Driver Fitting
So you don’t have a spare $3,000 to $25,000 in the budget to spend on a launch monitor but you still want to offer the most accurate driver fitting service possible? Or perhaps you do have a launch monitor but you are not sure how to turn the measurements into an accurate driver fitting recommendation? [continues below]
Tom Wishon's Keynote Speech to World Scientific Congress of Golf a Success - Garners Invite to Speak at 2009 European PGA Conference
On March 26, Tom Wishon delivered the keynote address for the Golf Equipment segment of the 2008 World Scientific Congress of Golf. Staged at the San Marcos Resort in Phoenix, Arizona, this was the 5th gathering of the WSCG to encourage an exchange of scientific technical research related to the game. [continues below]
TWGT Catches Up with the New 2008 Designs
It’s taken a while. It definitely has taken longer than we had wished, because early demand for the new 2008 TWGT designs exceeded our initial production schedule. But we are glad to say that we are almost in stock with all of the new TWGT designs and hope to remain that way through the 2008 season. [continues below]
Shaft Bend Profile Software Update Released
The latest update to the TWGT Shaft Bend Profile software with hundreds of new and current shaft data was emailed to all owners of the software during the work week of April 14-18. In addition to the shaft data update, changes were also included which will make loading the software more friendly on new computers with Microsoft Vista operating systems. [continues below]
Tom Wishon Audio Interview with Golf WRX
One of the most popular and well known internet forums at which golfers and Clubmakers debate and exchange information about golf equipment is Golf WRX. Golf WRX is the only internet equipment information site which works in partnership with The Golf Channel and the three Golf Digest Company publications of Golf Digest, Golf World and Golf for Women. [continues below]
The Most Versatile Designs in Clubmaking
What does TWGT mean by the “most versatile designs in clubmaking?” Since the new TWGT model 705W2 irons debuted in 2008, they join the model 915F/H fairway hybrid heads as being the two TWGT clubhead designs to possess twin weight bores to allow Clubmakers the luxury of adding more weight to the heads. [continues below]
The Right Sticks Now Available
Now in stock and ready for shipment, Tom Wishon’s latest book, The Right Sticks: Equipment Myths That Could Wreck Your Golf Game, is the latest in TWGT’s ongoing effort to educate golfers about the benefits of professional clubfitting over buying standard made golf clubs off the rack.
At 150 pages in total, the 37 different Myths covered in The Right Sticks are between three and five pages in length – perfect for educating the golfer with a shorter attention span. The 37 Myths of The Right Sticks are grouped in the equipment areas of Clubheads, Shafts, The Assembled Club, Fitting, Grips and Golf Balls, Special Populations and The Golf Industry.
While a few of the Myths laid bare in The Right Sticks come from TWGT’s 32 page booklet of 12 Myths, the majority are new and even include such current equipment topics as interchangeable shaft to head fitting systems. All in all, The Right Sticks is written expressly for golfers who want to learn a little about their clubs, but do not wish to wade through a long, complicated diatribe on equipment and are totally unaware of how professional clubfitting can be better than standard made clubs off the rack.
If you’re serious about joining with TWGT to educate golfers with the facts about golf equipment, we recommend you order two or three copies of The Right Sticks to lend to golfers in your area. Of course, the 12 Myths booklets are still a superb, inexpensive educational means that you can give away to golfers to promote your work. At less than $10/dozen for TW Gold members, the 12 Myths booklet should be an important part of your golfer marketing and educational efforts.
The Right Sticks: Equipment Myths That Could Wreck Your Golf Game is available from TWGT, as well as from all major bookstores and internet booksellers in the US.
Cover price for The Right Sticks is $14.95, with significant discounts for TW Gold Clubmakers on orders placed with TWGT.
The Alternative to Launch Monitor Fitting
So you don’t have a spare $3,000 to $25,000 in the budget to spend on a launch monitor but you still want to offer the most accurate driver fitting service possible? Or perhaps you do have a launch monitor but you are not sure how to turn the measurements into an accurate driver fitting recommendation? After all, a launch monitor can measure the important launch parameters, but such devices do not tell you what the outputs mean when it comes to precisely spelling out the driver specifications which will optimize each golfer’s potential for distance, accuracy and shotmaking consistency.
Accurate driver fitting requires the following elements:
- An Accurate Swing Speed Measurement Device
- A Way to Accurately Measure Launch Angle
- A Way to Determine the Golfer’s Swing Angle of Attack
- A Way to Combine the Launch and Swing Parameters to Determine each Golfer’s Ideal Driver Specifications for Distance
The most important single driver specification that determines distance and which must come from launch parameter analysis is loft. Yes, the length is important, but length is fit more from comparing the golfer’s wrist to floor measurement with their swing path, swing tempo and overall swing athletic ability.
And yes, the shaft is important too. But the shaft is fit chiefly from applying the golfer’s swing speed + physical strength + the swing transition, tempo and wrist-cock release to known shaft ratings for these parameters.
Additionally, the total weight and swingweight (MOI) of the club are also important specifications for any golfer’s driver performance. These specifications are chiefly a judgment call based on the golfer’s physical strength + their downswing transition and tempo.
To fit the golfer for the best driver loft really does require a way to accurately measure the golfer’s swing speed, launch angle for a known loft, and the angle of attack. From these three elements, to be able to calculate or predict what loft will combine with the swing speed, launch angle and angle of attack to result in the most distance.
In lieu of a launch monitor, these fitting elements can be accurately determined using a TWGT Launch Angle Mat, an inexpensive but accurate radar swing speed device, and TWGT’s Trajectory Profiling software. Combined, these three products cost around $250 and will allow the Clubmakers who are not yet ready to invest in a full blown launch monitor the ability to offer very accurate driver fitting for distance.
TWGT Launch Angle Mat
The launch angle for every shot is chiefly a product of three things. . .
1. The loft at the point of impact on the face
2. The golfer’s angle of attack
3. The contribution of the shaft’s forward bending at impact
While the head’s center of gravity can also have an effect on the launch angle, it is not really a separate specification to worry about in driver fitting. A different loft can always be chosen to enhance/offset the effect of the CG to get to the desired result of the proper launch angle for each golfer.
If you know the launch angle that results from a specific loft, the chart on this page will guide the determination of the combination of the two effects of the angle of attack and shaft forward bending to result in the
launch angle.
For example, for a golfer with a 0 or level angle of attack and 0 effect of the shaft forward bending on the dynamic loft at impact, the launch angle is lower than the real loft at the point of impact. The reason the launch angle progresses ever lower as the loft increases is due to the increase in friction between the ball and the increased loft angle on the face.
With this knowledge, it is then possible to calculate the combined effect of the golfer’s angle of attack and forward shaft bending the launch angle for any driver loft.
For example, let’s say the golfer hits several driver shots into the Launch Angle Mat and comes up with an average launch angle of 12 degrees. If you use an impact label to note the point of impact on the face, you measure the loft at that point to be 12 degrees. From that and the chart information you know that the combination of the golfer’s angle of attack and the forward bending of the shaft to the launch angle is
+1.6 degrees.

For another example to show how to use common sense in the task, let’s say the golfer hits several driver shots into the Launch Angle Mat and comes up with an average launch angle of 10 degrees. If you use an impact label to note the point of impact on the face, you measure the loft at that point to be 12 degrees. From that you know that the combination of the golfer’s angle of attack and the forward bending of the shaft is minus -0.6 degrees.
Think about this for a moment.
It is virtually impossible for the shaft’s bending action to decrease the launch angle because due to the various swing mechanics, shafts simply do not arrive at impact bent backward. In addition, keep in mind that only golfers with a later to very late release can make the shaft bend forward to add to the launch angle of the shot. So in this case, you can reason with common sense that if this previous example is for a golfer with a late release and the shaft is reasonably well matched for flex to the golfer’s swing speed, this golfer would have a downward angle of attack in the area of minus 2 to minus 3 degrees.
This is because the vast majority of golfers with a later release who are playing a shaft reasonably well matched in flex to their swing speed would see the shaft’s forward bending increase the dynamic loft by +1 or +2 degrees. On the other hand if the golfer has an early release, there would be no forward bending of the shaft so their angle of attack for a 10 launch angle from a 12 loft would be in the area of minus 0.6 degrees.
In short, by using something as simple as the TWGT Launch Angle Mat, it is possible to come up with a lot of other information that is going to be helpful to the overall driver loft fitting.
Accurate Radar Swing Speed Device
Most Clubmakers already have a device with which to measure the golfer’s swing speed. For those who have not yet invested in such a unit, or who wish to have a recommendation for one that is both accurate and inexpensive, TWGT has found the Swing Speed Radar and Tempo Timer to meet both criteria.
The Swing Speed Radar and Tempo Timer unit can be purchased from http://www.swingspeedradar.com
TWGT Trajectory Profiling Software
Obtaining the measurements and calculation of the golfer’s launch angle for any known loft with estimations of their angle of attack and shaft bending contribution are of no real value without some way to determine what loft + what angle of attack and shaft bending parameters are going to generate the best launch angle for each golfer. The best way to do that is with a shot analysis software program such as TWGT’s Trajectory Profiling software.
The easiest way to use TWGT’s Trajectory Profiling software is as follows:
Step 1: Open the software. Click on the MANUAL MODE, click on the Club Type for WOOD and select the Club Number for number 1. The options for Mode, Club Type, and Club No. are found in the upper left corner of the screen when the software is open.
Step 2: Input the golfer’s swing speed (Head Speed) and Club Parameters based on the results obtained from the golfer’s test hits on the TWGT Launch Angle Mat. The Head Speed input is found under the Swing Parameters listings to the right of the Mode in the upper left side of the screen. Club Parameters are found below the Club Type, in the upper left hand section of the screen.
Head Speed (mph): Type the golfer’s average swing speed as measured by the clubhead speed/swing speed device you have in the box named Head Speed (mph).
COR: Since most every quality company makes their drivers close to the USGA limit for COR, it is fair to type the COR value as 0.82.
Head (gm): This input is for the head weight of the new custom fit driver. Because what you are looking for in the software output is comparative distance data, you can type in 200 or 202 or any suitable headweight for a driver. However, if you know the length, grip, and shaft weight you plan to use for the golfer’s driver, you can take the time to calculate the actual final headweight and enter it in this box.
Att. Ang. and Bending: These are the inputs for the golfer’s angle of attack and number of degrees the forward bending of the shaft adds to the dynamic loft of the driver at impact. Because the angle of attack can be upward (+) or downward (-), putting a minus sign in front of the number is required to denote it as a downward angle of attack. You can type the number only with no + sign for an upward (+) angle of attack.
Both these parameters combine to affect the dynamic loft of the driver at impact. Therefore it is not absolutely necessary to pin point both separately for their real values. It is simply necessary to input both so when combined, these two values equal the difference between the golfer’s launch angle and the loft at the point of impact on the face of the driver that the golfer hit to achieve the measured launch angle.
Be sure to reference the information in the chart in this article when studying the following examples.
Example 1: Loft at point of impact is 10. Launch angle is 15. Golfer has relatively late release. Input a value of 4.7 for Att.Ang. and input a value of 1.5 for Bending.
(Math: Launch Angle for a 10 loft impact with a 0 attack angle and 0 shaft bending would be 8.8° from the chart. Launch angle is 15, so 15 - 8.8 = 6.2°. A golfer with a relatively late release using a shaft reasonably well matched in flex to their swing speed would experience a forward bending effect of approximately +1.5°. Hence with +1.5° of the 6.2° coming from the shaft bending, the other 4.7° comes from the angle of attack)
Example 2: Loft at point of impact is 11. Launch angle is 11. Golfer has relatively early release. Input a value of 0 for Bending, and input a value of +1.4° for Att.Ang.
(Math: Launch Angle for an 11 loft impact with a 0 attack angle and 0 shaft bending would be 9.6° from the chart. Launch angle is 11, so 11 – 9.6 = 1.4°. A golfer with a relatively early release using a shaft reasonably well matched in flex to their swing speed would experience little to no forward bending effect of the shaft. Hence with none of the 1.4° coming from the shaft bending, all of the 1.4° comes from the angle of attack)
Example 3: Loft at point of impact is 12. Launch angle is 10. Golfer has a mid-downswing release. Input a value of 1 for Bending, and input a value of -3 for Att.Ang.
(Math: Launch Angle for a 12 loft impact with a 0 attack angle and 0 shaft bending would be 10.4° from the chart. Launch angle is 10, so 10 – 10.4 = minus -0.6°. A golfer with a mid-downswing release using a shaft reasonably well matched in flex to their swing speed would experience a forward bending effect of not more than 1°. Hence with +1° of the minus 0.6* coming from the shaft bending, the downward angle of attack would be around minus 1.6°)
Example 4: Loft at point of impact is 13. Launch Angle is 17. Golfer has an early release. Input a value of 0 for Bending and input a value of 4 for Att.Ang.
(Math: Launch Angle for a 13 loft impact with a 0 attack angle and 0 shaft bending would be 11.2° from the chart. Launch angle is 17, so 17 – 11.2 = 5.8°. A golfer with an early release using a shaft reasonably well matched in flex to their swing speed would experience little to no forward bending effect of the shaft. Hence with
none of the 5.8° coming from the shaft bending, the entire 5.8° comes from the upward angle of attack)Now, let's finish explaining the last input for the club parameters in the Trajectory Software.
Loft: This input is for the loft of the driver head. This will be the input value you will change in increments of one degree to find the loft that combines with the angle of attack and shaft bending to deliver the greatest carry distance.
Step 3: Input the average weather conditions/parameters of Temperature, Humidity, Barometric Pressure and Altitude for the predominant area where the golfer plays. These inputs are found in the upper center area of the screen, directly under the area where the shot outputs are displayed. Do not input a value for Wind, and leave the Golf Ball Properties in the Default selection.
Step 4: With all values for COR, Head (gm), Att. Ang. And Bending for the golfer inputted in the Club Parameters, it is time to start to repeatedly change the Loft input to find the loft that delivers the highest carry distance in the output.
For purposes of making an example to follow on the screen image below from the TWGT Trajectory Profile software, let’s say the golfer with a midway release of the wrist-cock angle has a swing speed of 87mph. The golfer plays at sea level. The headweight for the golfer’s driver will be 205 grams. With a driver measuring 10.5° at the predominant point of impact, the golfer achieves a launch angle of 12°. What would this golfer’s optimum loft be to ensure maximum carry distance?
For maximum carry distance, the example golfer above would be best fit with a driver that has a loft at the point of the golfer’s predominant impact of 13°.
(Math: Launch Angle for a 10.5 loft impact with a 0 attack angle and 0 shaft bending would be 9.2° from the chart. Launch angle is 12, so 12 – 9.2° = 2.8°. A golfer with a mid-downswing release using a shaft reasonably well matched in flex to their swing speed would experience a forward bending effect of not more than 1°. Hence with +1° of the 2.8° coming from the shaft bending, the upward angle of attack would be around 1.8°. After entering values of 0.82 for the COR, 205 for Head(gm), +1.8 for Att.Ang., +1 for Bending, we start the loft modeling exercise at a loft of 10. In changing the loft by +1° increments, we find the maximum carry distance is achieved with a loft of 13°.)

A Word About Loft for Maximum Carry Distance vs. Loft for Maximum Total Distance
You're right. The loft that generates any golfer’s maximum carry distance is not necessarily going to be the loft that results in the most total distance of carry + roll on the ground. The angle at which the ball comes down to the ground is referred to as the Angle of Descent. The higher the loft, and the loft which results in the most carry distance for any golfer, will have a steeper/greater Angle of Descent than the loft that results in the greatest total distance.
The higher the Angle of Descent of the ball, the less the ball will roll after landing. Therefore, when fitting the driver, it is always important to ask the golfer, “how conducive are your fairways to the roll of the ball once a shot lands?” If the golfer indicates the fairways on the courses he plays are very dry, firm and thus very conducive for roll of the ball, the final loft for the golfer should be 1.5 to 2° lower than the loft which is determined to result in the greatest carry distance.
On the other hand, if the golfer plays where the fairways do not yield much roll at all, maximum distance will be achieved by fitting the golfer with the loft that generates the most carry distance.
That’s it – all you need now are the TWGT Launch Angle Mat (ITEM #190-LAUNCH - $59.50 ea), an accurate swing speed measurement device, and a copy of the TWGT Trajectory Profiling software (ITEM #181-TRAJ-DLX - $89.50)
Tom Wishon’s Keynote Speech to World Scientific Congress of Golf a Success – Garners Invite to Speak at 2009 European PGA Conference
On March 26, Tom Wishon delivered the keynote address for the Golf Equipment segment of the 2008 World Scientific Congress of Golf. Staged at the San Marcos Resort in Phoenix, Arizona, this was the 5th gathering of the WSCG to encourage an exchange of scientific technical research related to the game.
Wishon’s 75 minute presentation, which was hailed by the majority in attendance as the highlight of the Congress, offered a brief chronicle of the past and present achievements in golf club technology, and covered the subject of where golf equipment technology is headed in the future.
Wishon’s lecture was video taped by the WSCG. The presentation is available for viewing at http://golfscience.us/index.php?option=com_wrapper&Itemid=60
Among those present for Tom’s keynote address was European and British PGA professional Jonathan Wright, director of the 2009 European PGA Teaching and Coaching Conference. After the presentation, the British PGA contacted Wishon to ask him to speak at the European PGA’s largest and widest attended educational conference. Held every two years, the 2009 European TCC will be hosted by the British PGA in Birmingham, England from October 22-26, 2009.
“I’m thrilled that the European PGA has asked me to come back to talk to their members in the fall of 2009. Having done a presentation at the 2007 TCC in Sweden last October, it was a truly wonderful experience to be able to meet and speak with the European PGA members,” said TWGT’s Wishon. “Even though the 2009 TCC is 18 months off, I do look forward to being able to return to talk to the club pros of Europe about the benefits of professional custom clubfitting.”
Wishon’s book, The Search for the Perfect Golf Club, is part of the curriculum for membership in the PGAs of Great Britain and Sweden.
TWGT Catching Up with the New 2008 Designs
It’s taken a while. It definitely has taken longer than we had wished, because early demand for the new 2008 TWGT designs exceeded our initial production schedule. But we are glad to say that we are almost in stock with all of the new TWGT designs and hope to remain that way through the 2008 season.
“What is it they say about ‘the best laid plans’?,” commented TWGT’s manager of purchasing, David March. “We thought we had planned for enough early season production of our new models, but that turned out not to be the case. The demand was certainly greater than our ability to forecast the supply. But without jinxing ourselves,” March concluded, “I think we are now in a position where we can remain in stock for all of our new designs.”
Now in stock and hopefully to remain so are TWGT’s new 919THI shallow face/thin face fairway woods, the new 705W2 Irons with their twin weight cavities, as well as the unique iron-looking hybrids, the 585HI. In addition, TWGT believes it has also caught up with the demand for the hot, thin face 949MC fairway woods.
The new PCF Micro Tour and PCF Micro Wide Sole wedges are the final new TWGT design due to be in stock the week of April 28.
“I think the Golf Digest 2008 Hot List award won by the 949MC fairway woods created an immediate demand that overcame our early season production planning,” said new business development manager Matt Mohi. “By the time the Hot List issue was released in January, which made the 949MC our second Hot List winner, our early season production was set in stone. All we could do when the demand began to ramp up from the 949’s publicity was to do our best to get caught up as soon as we could.”
Early season reviews from Clubmakers on most of the TWGT new designs can be found on Wishon Golf’s Clubmaker Forum. The Clubmaker Forum can be accessed through wishongolf.com at
http://www.wishongolf.com/twforum/default.asp.
Clubmakers can gain information about the new 2008 designs from TWGT and their performance attributes through the following links:
919THI Drivers – http://www.wishongolf.com/designs_details.php?dKey=63&dType=driver
919THI Fairway Woods – http://www.wishongolf.com/designs_details.php?dKey=66&dType=wood
585HI Hybrid Irons – http://www.wishongolf.com/designs_details.php?dKey=70&dType=iron
555C Forged Carbon Steel Cavity Back Irons - http://www.wishongolf.com/designs_details.php?dKey=68&dType=sets
555M Forged Carbon Steel Muscleback Irons - http://www.wishongolf.com/designs_details.php?dKey=69&dType=sets
705W2 Irons - http://www.wishongolf.com/designs_details.php?dKey=67&dType=sets
PCF Micro Tour Wedges – http://www.wishongolf.com/designs_details.php?dKey=71&dType=wedge
PCF Micro Wide Sole Wedges – http://www.wishongolf.com/designs_details.php?dKey=72&dType=wedge

Shaft Bend Profile Software Update Released
The latest update to the TWGT Shaft Bend Profile software with hundreds of new and current shaft data was emailed to all owners of the software during the work week of April 14-18. In addition to the shaft data update, changes were also included which will make loading the software more friendly on new computers with Microsoft Vista operating systems.
Upon sending the update, we did have a number of “bounce backs” from Bend Profile software owners whose email systems did not accept the update attachment. We have been working on an individual basis to get the update to the people whose systems did not allow the update to come through.
If you are having any problems with the update, please contact us so we can make the proper arrangements to offer help. In addition, there is a current thread on the Wishon Golf Clubmaker Forum about the recent Bend Profile software update with helpful information. To access this thread of information about the new update, head to the following link:
http://www.wishongolf.com/twforum/topic.asp?TOPIC_ID=7892
In addition, this is not the end of new shaft data updates for 2008 by any means! We’re already back at work accumulating new shafts to measure to offer further updates as soon as possible to keep your shaft information as up to date as possible.
Tom Wishon Audio Interview with Golf WRX
One of the most popular and well known internet forums at which golfers and Clubmakers debate and exchange information about golf equipment is Golf WRX (http://www.golfwrx.com/forums/index.php?act=idx). Golf WRX is the only internet equipment information site which works in partnership with The Golf Channel and the three Golf Digest Company publications of Golf Digest, Golf World and Golf for Women.
GolfWRX asked TWGT’s Tom Wishon to participate in a discussion/Q & A interview. Forum participants were asked to input questions. The interview was recorded on April 14 and is scheduled to be available on the web for listening on April 30 at http://www.golfwrx.com/BagChatter/2008/04/29/golfwrx-interview-tom-wishon-part-1/
A complete list of the questions and topics covered in the interview is
as follows:
1. Can you give us a little bit of background about yourself and your time in the golf industry?
2. What has been the most rewarding part of your career?
3. What about the most frustrating part of your career?
4. Can you tell us who influenced you in your career?
5. How has the golf equipment landscape changed in the last 10 years? Are clubs really becoming more forgiving?
6. “The Search for the Perfect Golf Club” has been hugely popular among golfers, what was the impetus for writing that?
7. Can you touch on your “12 Myths?” Is there one mistake you see most golfers making with their equipment more than others?
8. You’re a strong advocate of shorter than stock lengths, why do we see so many OEM’s going with longer and longer club lengths and stronger lofts?
9. What would happen if all irons had the same length shaft?
10. Where do you see driver clubhead technology heading in the next few years? Now that the C.O.R. and clubhead volume limits have been reached as far as USGA conforming rules are concerned, what frontiers are there left to explore?
11. Are sweet spots on golf clubs really larger today than in years past?
12. At the PGA Merchandise show this year during the panel on the interchangeable club technology, you stood up and addressed a few points regarding this new trend that the panel did not mention. Can you explain the flaws and benefits you see in these systems related to fitting, in your opinion?
13. We haven’t seen many advancements in technology with shafts either. Will manufacturers spend more money researching what can be done with shafts, now that clubhead technology has plateaued?
14. I’m curious what your thoughts are concerning shaft profiling. Is there any benefit or will it just result in information overload, and/or a bunch of meaningless numbers.
15. What is MOI matching? Will we ever see OEMs offering this service?
16. Many OEM’s are throwing around lots of numbers with high-MOI clubs, what do they mean? Can a golfer see a tangible difference between a club with 5000 MOI vs. one with 5900?
17. If the USGA’s proposal is accepted, how much difference will golfers see between U vs. V grooves?
18. Can you talk a little bit about why you decided to start producing your own line of clubs?
19. What can users expect to see performance wise from your products?
20. Could you share any memories or stories of the great Ben Hogan you have either experienced first hand or heard from those who knew him?
21. What advice do you have for some of the young golfers out there who are aspiring to be professional club makers?
22. How can people recognize a good fitter?
23. Where do you see the golf industry going in the next five years?
The Two Most Versatile Designs in Clubmaking
What does TWGT mean by the “most versatile designs in clubmaking?” Since the new TWGT model 705W2 irons debuted in 2008, they join the model 915F/H fairway hybrid heads as being the two TWGT clubhead designs to possess twin weight bores to allow Clubmakers the luxury of adding more weight to the heads.
By being able to join with the customary hosel weight bore designed into each TWGT driver, wood, hybrid, iron and wedge model, the second weight bore on the 915F/H and 705W2 irons allows Clubmakers to fit golfers with a very wide variety of shaft weights built to a wide range of lengths, yet still to be able to achieve just about every playable swingweight or MOI a golfer might require.
That’s what we mean by more versatility in clubfitting and clubmaking.
915F/H Fairway/Hybrid Clubheads
A Unique TWGT Design to Allow Custom Fitting for Fairway Wood or Hybrid Club Lengths
- 915F/H offers Two Weight Bores to allow assembly within a 3” range in club length to offer golfers the 915F/H as a fairway wood or as an iron length hybrid club.
- Full Face Progression Design offers golfers the option of a hybrid club that looks and sets up like a fairway wood
- More Narrow Sole Area allows a smaller surface area contact between the sole and the turf for more shot consistency from fairway and rough lies
- Semi-Shallow 33mm Face Height for lower CG and ease of play from any lie condition

705W2 Irons
Traditional Blade, Slightly Oversize Iron Design with Twin Weight Bores for
Easier MOI Matching or Assembly to Shorter Lengths with Standard or
Lightweight Shafts
- Two Weight Bores on Each 705 Iron allows addition of up to 15 grams for easier MOI matching or assembly to shorter lengths or with lighter weight shafts
- Progressive Back Cavity Design moves the Center of Gravity from lower on the longer irons to higher on the short irons – ideal for the majority of golfers
- Traditional Profile and Shape with Low Offset offers an ideal combination of game improvement with classic, traditional design features


For all advertisements and promotions of TWGT designs and products (TV, radio, print, internet) a "Call/Contact for Pricing" policy is in effect.
TWGT designs and products are not to be sold or advertised on auction sites (eg. Ebay, Yahoo).All and any use of Tom Wishon Golf Technology logos, trademarks and/or images shall be used in a manner consistent as outlined in the style guide Marketing CD.
If you have any questions please contact us at 800-470-0072 or 970-375-0411.
Comments from the Department of Marketing/Web...
If you haven't noticed, we've added a few things to our www.wishongolf.com and www.twgolftech.com web sites. Tom's been doing a few interviews in his effort to promote custom clubmaking and The Search for the Perfect Golf Club. A 25-minute mp3 audio file of Tom's interview with the SF Bay Area's Golf Talk Radio Show is now available for download. Just take a look at the wishongolf.com home page in the upper right hand corner to find this and a link to a written exchange with BigDogEat.com's Donny Coyle.
There's also a new section on the publicity that TWGT has garnered for its design work. While we receive most of the popular rags (Golf Digest, GolfWorld, Golf Tips, Golf For Women), we don't get them all. If you know of any TWGT sightings that we missed, please drop us an email. If at all possible, a scan of the page(s) of concern would be greatly appreciated.
*SPECIALS -- Please call for details: 1-800-470-0072
All advertised specials are only offered for a limited time; prices are subject to change without notice and do not include shipping or taxes (where applicable). Offers are subject to availability, and cannot be combined with any other offer.
TW is the trademark of Tom Wishon Golf Technology, LLC. All other trademarks belong to their respective owners.