January 2007 TW eTECHreport

An item of note before we get down to business...

• The International Network of Golf has announced The Search for the Perfect Golf Club is the winner of their 2005-2006 Book of the Year.
  
  The ING Book Media Award rewards excellence in authoring a book based upon any aspect of golf. Entries are judged on a variety of criteria such as content and originality, style, readability, mechanics, technical quality, composition and production values.
  
  The International Network of Golf (ING) is a media-based, non-profit association formed in 1990 to enhance and promote communication and education in the golf industry.
  
  When asked to comment on the award, TWGT founder and Search book author Tom Wishon said, “We’re a lot more than thrilled that ING chose the Search book as their Book of the Year. Since the book was released, we knew that we had created something that truly was a win-win situation both for golfers and for custom clubmaking. Golfers finally have a source for truthful answers to their questions about golf clubs, and custom clubmakers finally have a vehicle which conveys to golfers that their game will benefit much more from going through a real custom fitting session with a skilled custom clubmaker than to simply buy standard made clubs off the rack.”
  
  The Search for the Perfect Golf Club is available at all major bookstores and internet bookselling sites.


• Logging in to the TWForum vs the TWGT Store
  Admittedly this is a bit confusing, but essentially the Forum runs on a different database than the Wishon Golf Shopping site, and requires a separate registration. We have to keep them separate for many reasons, but there's nothing stopping you from using the same login and password -- though we recommend not doing this. In fact, it's recommended to use a login and password for less sensitive web activities (like web forums) that is distinctly different from a more secure login/password for other web-based conveniences like shopping and banking. For example, an easy (non-critical) password might be "mypassword", but a more complex and secure version would be "MyP4$$w0rd".

In the January issue of the TW eTECHreport:

NOTE: the complete January eTECHreport pdf version is available by clicking here -900KB (requires Adobe Acrobat 5 or newer )

New 2007 Design Preview

We take our new model design work very seriously. When it comes to “leaking” any information about what TWGT has in store for any upcoming new season, we have always taken a lighter and humorous approach. Those of you who frequent our TWGT Clubmaking Forum (access through wishongolf.com) are aware of the back and forth bantering we do about our new designs, consisting of Tom making hints about what he’s been working on while Matt Mohi plays “good cop”, trying to prevent Tom from saying too much to spill the beans!! [continued...]

New Revelations on Driver Head MOI

In case you haven’t heard, the whole reason you’re about to see the new “square shape” drivers hit the market in 2007 is the big companies’ effort to offer standard drivers which have a higher Moment of Inertia, specifically the MOI, that dictates how much resistance the head will have when impact occurs anywhere on the toe or heel side of the face. But in this case, even by using conventional shaped drivers with slightly lower MOI measurements than the new OEM models, Clubmakers will be able to offer their golfers a much higher MOI on the drivers they custom fit. [continued...]

Three Scientific Reasons to go Shorter, Not Longer, with the Driver

Thanks to TWGT’s understanding of the science of clubfitting, we are pleased to offer Clubmakers the facts of physics in understandable terms for why so many golfers cannot consistently hit a standard 45-46” length driver they buy off the rack, and why they would be better off with a shorter driver length to get more from their swing ability. [continued...]

Search Arsenal Expanded

With the release of the second book in the Search series, The Search for the Perfect Driver, TWGT now has two different publications all working hard in the consumer market to elevate the image of custom Clubmakers and the benefits of real custom fitting. The Search for the Perfect Golf Club, the debut volume in the Search series, is still selling well in hardback form and conveying the message to golfers that real custom fitting is much better than buying standard made clubs off the rack. [continued...]

Join Us on the TWGT Clubmaker Forum

2007 signals the fourth year of the popular, enjoyable and very educational TWGT Clubmaker Forum. Housed on our wishongolf.com web site for Clubmakers, the Clubmaker Forum is FREE, safe and a super way to “meet” fellow Clubmakers from all over the world who share an interest in custom clubmaking, clubfitting and learning more about every conceivable aspect of golf equipment. [continued...]

730CL “One To Show/One To Go” OFFER

The 730 “Intelligent Set” represents the latest thinking in club design and fitting for all golfers with a driver swing speed of 80mph and lower. The new 730CL is radically different in design, form and function than traditional sets of 3-4 woods/8 irons. [continued...]

The New 2007 Catalog!

he New 2007 Catalog is in the mail [continued...]